WHAT IS REAL ESTATE PHOTOGRAPHY AND HOW DOES IT DIFFER FROM OTHER TYPES OF PHOTOGRAPHY?
Real estate photography is closely associated with architectural photography. Where architectural photography focuses on the lines and shape of a structure, real estate photography concentrates on accurately depicting the layout and emphasizing the character of the property in order to best portray it to potential buyers. The goal of real estate photography is ultimately get your property sold.
WHY SHOULD I HIRE A PROFESSIONAL REAL ESTATE PHOTOGRAPHER?
Our world is increasingly visual and thanks to the multitude of real estate based websites on the internet buyers are able to research homes for sale from the comfort of their home or office. It is well documented that buyers are far more knowledgeable and savvy about what is on the market now thanks to sites like Trulia and Realtor.com. Photographs are the first way to catch the attention of a potential buyer, exceptional photographs can hold that attention and help your listing stand out.
CAN I USE MY IPHONE OR POINT AND SHOOT CAMERA?
The technology of iPhone cameras are getting better with every new phone released and chances are you will get some decent images. However, iPhones and point and shoot cameras simply do not offer the range of technology needed to successfully capture a property given lighting restrictions, angles and range of color in an image. I am constantly updating my equipment and learning about new techniques in order to give my clients superior results.
WHO HIRES AND PAYS FOR THE REAL ESTATE PHOTOGRAPHER?
Typically, the listing agent hires the photographer and pays for the photography, but that’s not always the case. It may depend on the agent’s marketing plan for the property. Of course, a seller can always request professional photography and make this part of their discussion with the listing agent.
SHOULD I HIRE A HOME STAGER?
Home Stagers can freshen the look and feel of a property and are often rather ‘thrifty’ in doing so. New linens, a neutral paint palette, improved flow to the rooms, etc. can go a long way in creating a pleasing connection which helps to attract perspective buyers and helps sellers demand a premium price. I would certainly recommend a home owner contact a Home Stager for an estimate.
DO I OWN THE PHOTOS?
I wish I could say yes. Photography is art, whether we like it or not. The images and copyright are mine, but the license is yours to use for your own personal business. You may not sell or license the images to a third party. All media (print, web, etc…) inquiries must be approved before moving forward. I’m VERY cooperative with this, and I do everything I can to make it painless. I promise!
HOW CAN I USE THE PHOTOS?
The photos are only to be used for the sale of the property and may not be used or sold for any purpose other than real estate. As the photographer, I retain all ownership of the photographs and I maintain the right to use said photographs to promote my business as a real estate photographer. Please note, if you decide to switch listing agencies while your property is on the market, you must obtain written permission from the photographer before you are allowed to use any professional photographs that were taken while you were under a listing agreement with the previous agent.
WHEN WILL I RECEIVE MY PHOTOS?
Normal delivery is within 72 hours of the shoot. You will be notified in the rare case of a delay.
DO I GET TO CHOOSE THE PHOTOS?
During the course of a shoot, I take anywhere from 300 – 900 shots, depending on the size of the property and the time allotted. Following the actual shoot, there is editing and cropping to be done as I narrow the number of photos down to the final 35-50 shots that make the ‘cut’. While I welcome input during the shoot, I am not able to allow clients to pick the photos. I will, however, provide more shots than the standard 35 used on a typical MLS listing so my clients do have some leeway as to which shots to use.
CAN YOU PHOTOSHOP THAT OUT?!
This is a question I hear a lot! There are a number of ethical and legal issues at play here. Buyers expect the photographs of a listing to be an accurate representation of the property. I am not willing to mislead anyone or misrepresent a property, therefore I will not photoshop out what may be conceived as a ‘defect’ of the property.
HOW ARE THE PHOTOS DELIVERED?
After finishing is complete, the photos will be sent to you electronically via email in JPEG format. You will be directed to a Dropbox or Google Drive link where you will find two copies of the photos. A low resolution version of the photos which will be best for MLS and online advertising, while a high resolution version is used for print advertising (newspapers, magazines, flyers, etc).
DO YOU UPLOAD THE PHOTOS TO THE MLS?
The photos will be uploaded by your listing agent. I do not have access to MLS as I am not a licensed realtor.